John Boison
John Boison

As a young adult, I developed a passion for digital media and advertising. I never lost this passion; rather, it was fostered through extracurricular courses in high school. While pursuing my degrees, I had the opportunity to be the webmaster for the largest office of student programming at my University. Upon graduation from the University of Hartford, where I double-majored in business marketing and cinema, I developed skills in digital marketing strategy through participation in the American Marketing Association and through my internship at the Central Connecticut Chamber of Commerce.

I am a self-starter who became familiar with digital advertising by building, managing, and advertising various websites of my own. After discovering my passion for entrepreneurship and digital media, I completed certification requirements for Google Ads and Google Analytics while using my paid search and social marketing skills to launch an e-commerce business. Mentors have since helped me refine and advance my skills in search and social marketing following my first advertising agency role.

I have decided to turn my passion for digital marketing into a career, gathering experience working on fortune 10 brands in industries ranging from automotive and healthcare to NFL teams and hair salons. My background has allowed me to bring a mix of entrepreneurial acumen and analytical experience to my role as a Paid Search Supervisor at Tombras. My work experience thus far has reinforced that my chosen profession will continue to bring me great satisfaction.

TL;DR Paid Search Advertising Supervisor with 6+ Years of Experience in Paid Media Strategy Development and Execution. Have worked for big 4 agency conglomerates and small-medium sized independent agencies. Have worked on fortune 10 national brand accounts with budgets exceeding $6M per year, as well as small-medium businesses and startups.



Search Engine Marketing (SEM)

Google and Bing paid search advertising
Campaign creation and optimization
Keyword research
Budget pacing
Bidding strategies
Google Play and Apple App Store Ads

Paid Social Advertising

Facebook and Instagram ads
Linkedin ads
Pinterest ads
Snapchat ads

Programmatic Display

Google’s Display Network (GDN)

Search Engine Optimization (SEO)

Techincal and content site auditing
Backlink building
Google and Bing search console monitoring

Web Development

WordPress CMS
Content Delivery Networks (CDN)
Performance and speed optimization

Data & Analytics

Google Tag Manager (GTM)
Google Data Studio dashboards
Raw data manipulation

Contact Me

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