Boost Your Ecommerce Sales with Effective Google Ads Copy: A 2023 Guide for Writing SEO-Friendly Shopping Ads

If you’re an ecommerce business owner, chances are you’re always looking for new ways to drive traffic and sales to your website. One powerful tool that can help you do just that is Google Ads. Google Ads allows you to create targeted ads that appear at the top of Google search results, making it easy for potential customers to find your products.

But how do you create effective Google Ads copy for ecommerce shopping ads? Here are some tips to get you started:

Know your audience

The first step in creating effective Google Ads copy is to understand your audience. Who are your ideal customers? What do they care about? What problems do they have that your product can solve? Use this information to craft ad copy that speaks directly to their needs and interests.

Highlight the benefits

When writing Google Ads copy, it’s important to focus on the benefits of your products, rather than just the features. What will your product do for the customer? How will it make their life easier or better? Be specific and highlight the unique selling points of your products.

Use compelling language

To grab the attention of potential customers, your Google Ads copy needs to be compelling. Use language that is emotive and persuasive. Use power words that evoke strong emotions such as “limited time offer,” “exclusive,” “new,” “now,” and “free.”

Be specific

Don’t be vague or generic in your Google Ads copy. Be specific about your products and their benefits. Include details such as the product’s size, color, and materials. This will help potential customers make informed decisions and increase the likelihood of a purchase.

Use ad extensions

Ad extensions are additional pieces of information that can appear below your Google Ads copy. They can include links to specific product pages, phone numbers, and even reviews. Ad extensions can make your ads more informative and give potential customers more ways to engage with your business.

Test and iterate

Creating effective Google Ads copy is an ongoing process. Don’t be afraid to test different versions of your ad copy to see what works best. Use A/B testing to compare different versions of your ad and see which one performs better. Use the data you collect to iterate and improve your ads over time.

Here’s an example of effective Google Ads copy for an ecommerce shopping ad:

Headline: Shop the Latest Fashion Trends

Description Line 1: Get the Look You Love

Description Line 2: Shop our selection of on-trend clothing, shoes, and accessories today.

Display URL:

In this example, the headline is attention-grabbing and highlights the key benefit of shopping with the retailer. The two description lines focus on the benefits of the products and the display URL makes it clear that the ad is for a fashion retailer. The ad is specific and uses compelling language to entice potential customers to click through and explore the selection of on-trend clothing, shoes, and accessories.


In conclusion, creating effective Google Ads copy for ecommerce shopping ads is all about knowing your audience, highlighting the benefits of your products, using compelling language, being specific, using ad extensions, and testing and iterating over time. By following these tips, you can create ads that are informative, persuasive, and drive sales for your ecommerce business.